Hey guys! Just wanted to put a quick post out there to let you know how things have been going since our launch of these beer mittens at the end of November. Adam and I have been pounding the pavement at tailgates for Michigan State University, University of Michigan, Ohio State University, Detroit Lions and the Tennessee Titans. One of the best parts of this business is getting out there to put the mittens on the hands of people and seeing them "get it" for the first time. It's awesome to see their faces light up when they get as excited as we are about The Michigan Mitten.
Adam and I were also just recently at the 12 South Winter Warmer festival in Nashville, Tennessee this past weekend. Tickets for the Winter Warmer sell out in less than ten minutes each year and we were lucky enough to be taken on as a vendor this year. The reception to our product was great, sales were phenomenal, and the opportunity to expand our business to business sales to breweries was plentiful. Expect to see us there next year!
Speaking of business to business sales, we'd like to give a big thank you to Kuhnhenn Brewing Company in Warren, Michigan. They were the very first brewery to take us on and you should be seeing the mittens in their store shortly!
We are also pumped to announce that The Michigan Mitten is now available in a brick and mortar location! Friedman's of Franklin (1346 W Main St, Franklin, TN 37064) has all styles in stock and business is booming for these stocking stuffers. If you're in the area, stop in and say hi to the owner, Carrie!
Lastly, online sales have been steadily growing in the last two weeks with over 17,000 unique visitors. You may have seen our product being discussed on Reddit as more than 75% of our traffic has been referred from that wonderfully addictive site.
Thanks for taking the time to read this update. There are great things in the works for The Michigan Mitten including a (not so secret) giveaway on drunkmall.com in the coming days. Stay tuned!